Sustainability Activities
Australian newsprint making is a good example of sustainable paper production.
In Australia, trees are not cut down specifically to make newspapers.
The pulp for making newsprint comes from:
- Forest thinnings - which are branches and small trees removed from
plantations to make room for the growth of timber used in housing and
construction;
- Saw mill offcuts - which are the leftover branches, bark and pieces
of wood from making sawn timber; and
- De-inked old newspapers and old magazines that have been put out for
recycling.
Rethink Activities
Each year, the PNEB member publishers give $1 million in free advertising
to the Commonwealth and State Government to promote recycling. Individual
publishers also provide a lot of valuable space to carry our corporate
advertisements promoting recycling.
Over the last 10 years we have given grants and sponsorships totalling
almost $6 million from a special fund to help State and Local Governments
and private companies to develop systems and mechanisms for recycling
old newspapers and magazines. So far, more than 100 separate projects
have been supported.
As part of our education program, we also distribute free to schools
and councils a non-commercial video "The Recycling Challenge",
a poster on newspaper recycling and Fast Facts leaflets.
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