Sustainability Activities

Australian newsprint making is a good example of sustainable paper production. In Australia, trees are not cut down specifically to make newspapers. The pulp for making newsprint comes from:

• Forest thinnings - which are branches and small trees removed from plantations to make room for the growth of timber used in housing and construction;
  
• Saw mill offcuts - which are the leftover branches, bark and pieces of wood from making sawn timber; and
  
• De-inked old newspapers and old magazines that have been put out for recycling.
  

Rethink Activities

Each year, the PNEB member publishers give $1 million in free advertising to the Commonwealth and State Government to promote recycling. Individual publishers also provide a lot of valuable space to carry our corporate advertisements promoting recycling.

Over the last 10 years we have given grants and sponsorships totalling almost $6 million from a special fund to help State and Local Governments and private companies to develop systems and mechanisms for recycling old newspapers and magazines. So far, more than 100 separate projects have been supported.

As part of our education program, we also distribute free to schools and councils a non-commercial video "The Recycling Challenge", a poster on newspaper recycling and Fast Facts leaflets.

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