FOR IMMEDIATE RELEASE: Thursday 6 March, 2003

POST DELIVERS ENVIRONMENTAL HERO

Thousands of posties will deliver a complimentary copy of an exciting new environmental program, Ollie Saves The Planet, to every school throughout Australia during March. Ollie is an animated character featured on a fun interactive CD-ROM and associated website designed to entertain children and motivate the community to protect the environment.

Produced by Sustain Ability International Pty Ltd, Ollie Saves The Planet introduces the concept of sustainability and encourages users to consider their actions in the areas of waste, water, energy, air and biodiversity.

“The program is action orientated and uses Ollie and his animated friends to create a learning environment that is challenging, interactive and entertaining,” explained Ms Jane Stewart, Director of Sustain Ability International. “It was developed in conjunction with a panel of educationalists, industry representatives and a team of multimedia specialists and meets curriculum requirements.”

Ollie Saves The Planet is aimed at 5 to 13 year-olds, their parents, teachers and community groups. It is a great resource for classroom activities and school projects with hours of interesting activities including games, puzzles, movies, case studies and more. A special section called 'Action Town' also highlights many examples of Australian organisations implementing sustainable programs.

“The program has been welcomed by Government leaders and preparations are already in place to develop a similar program specifically for China and Saudia Arabia,” added Ms Stewart. “After a recent presentation at the White House, the United States has also shown a keen interest.”

“ Australia Post is a sponsor of Ollie Saves The Planet with a number of other leading industry partners,” said Ms Linda Giddy, National Community Relations Manager. “Over 10,500 CD-ROMs will be delivered to schools and Australia Post
will be supporting the program with community based activity over the next three years.”

Educators, students and parents can visit www.olliesworld.com to learn more about the CD-ROM and practical ways to implement environmental programs within their homes and schools.

-ENDS-

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