Ollie helps the PNEB promote newspaper and magazine recycling

The Publishers National Environment Bureau (PNEB) is the association of Australia's
leading newspaper and magazine publishers, working to promote the sustainable recovery of old newspapers and magazines. The Bureau has been able to help lift Australia's newspaper recycling rate from 28% in 1990 to 73.5% in 2003.

In October 2004, the PNEB launched a series of new promotional items with the help of Ollie and the team at Sustain Ability International.

PNEB Website – This new website has a great deal of information about newspaper and magazine recycling and features Ollie in the Kids’ section. Go to www.pneb.com.au to have a look.

PNEB Movie – Ollie and Rex don their superhero suits to take a light-hearted look at the importance of newspapers in our society and their role as a valuable recycling resource. Go to www.pneb.com.au/kids/movie.html to watch the movie.

PNEB CD ROM - A new easy-to-use interactive CD ROM that contains the PNEB’s Recycling Challenge movie (the full 12-minute movie can be played back full screen on a computer or through a media projector without the need to download any additional software). Also contains Teachers’ Guides, and printable versions of the recycling newspapers wall poster and fact sheets. To find out more about the CD ROM go to www.pneb.com.au/educator/order.html

PNEB Advertisements – As part of national advertising campaign to promote all of the new PNEB promotional materials an advertisement will feature in every newspaper and magazine in Australia.

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