Ollie Recycles - Australia 1997
Launch of CD-ROM and web site - 6th June 1997
Launched in an Internet café in Melbourne, by the Honorable
Marie Tehan - then Victorian Minister for Conservation and Land
The Ollie Recycles story is set within a context of Australian
conditions and local school curriculum and focusses on the issues
- Waste minimisation
- Litter prevention
- Resource recovery
Ollie Recycles' was the first program of its kind to introduce
the topic of recycling in a multimedia format, and bring together
all the material groups (glass, plastic, steel, aluminium, paper,
cardboard and textiles) - in a one-stop resource package for teachers
and the community.
The program was developed in Australia by a production team that
blended the skills and expertise of educationalists, industry representatives
and multimedia practitioners.
'Ollie Recycles' used interactive technology to create a learning
tool for children aged 5 - 11 years. The program's format was exciting,
challenging and up to date in its environmental information.
The CD-ROM was first delivered to all schools in the State of
Victoria, free of charge. This was made possible by funding
from the original supporters.
Management and staff of these organisations then assisted with
a traditional retail effort, and thousands of CDs were delivered
into schools and community groups throughout Australia.
The 'Ollie Program' became positioned as a valuable tool in Australian
The original supporters were EcoRecycle, BIEC (Beverage
Industry Environment Council) and Visy Recycling.
These organisations understood the benefits in educating the community
about sustainable waste management - and were particularly supportive
about dissemination of this information to primary schools.
Praise from the Gould League, Victoria
Ms Pat Armstrong, from the Gould League in Victoria, has extensive
educational experience in the area of waste minimisation and management.
Pat has stated: "The Ollie Program has become a "standard"
in using information technology in environmental education in classrooms
This is a great accolade, and one that we want to continue to receive
from expert environmental educationalists around the world.