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'Ollie Recycles' - United Kingdom 1999

Program launch - 11th November 1999

Launched in an Internet café in London's West End, by Mr Chris Mullin, MP - Parliamentary Under-Secretary at the Department of the Environment, Transport and the Regions.

Upgraded features for the CD-ROM

This upgraded version had many new features, including:

  • Artwork in line with UK conditions
  • Voiceovers featuring a variety of UK accents
  • Teachers' Notes based on the UK Curriculum
  • Industry information based on local practices
  • New web page authoring tool offered to schools
  • Upgraded functionality and usability for the CD content

Funding and industry supporters

Funding came from two sources - industry supporters and local organisations, via a grant through the Landfill Tax Rebate Initiative. This UK Government initiative was the first truly "green tax" in the UK, set up to reflect the impact on the UK environment of waste being put into landfills.

The majority of the funding came from Biffa Waste Services Ltd. (formerly UK waste). Other contributors were Aylesford Newsprint Ltd, British Glass, Corus Steel Packaging Recycling (formerly British Steel), and RECOUP - an association of Plastics Recyclers in the UK.

Distribution and the Groundwork Foundation

Around 10,000 copies of the CD were distributed free of charge to primary schools, councils, environmental groups and supporting organisations across the UK.

The Groundwork Foundation lead the distribution effort. David Bettis, National Programmes Coordinator said:

"We have been thrilled with the initial response to the Ollie Program. Teachers love the easy to use format and children love the animation and activities. In fact kids from 3 to 93 enjoy it."

Education input and liaison

The Centre for Education and Industry at Warwick University provided content expertise and advised teachers and municipal council groups on how to implement the program.


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