'Ollie Recycles' - United Kingdom 1999
Program launch - 11th November 1999
Launched in an Internet café in London's West End, by Mr
Chris Mullin, MP - Parliamentary Under-Secretary at the Department
of the Environment, Transport and the Regions.
Upgraded features for the CD-ROM
This upgraded version had many new features, including:
- Artwork in line with UK conditions
- Voiceovers featuring a variety of UK accents
- Teachers' Notes based on the UK Curriculum
- Industry information based on local practices
- New web page authoring tool offered to schools
- Upgraded functionality and usability for the CD content
Funding and industry supporters
Funding came from two sources - industry supporters and local organisations,
via a grant through the Landfill Tax Rebate Initiative. This UK
Government initiative was the first truly "green tax"
in the UK, set up to reflect the impact on the UK environment of
waste being put into landfills.
The majority of the funding came from Biffa Waste Services Ltd.
(formerly UK waste). Other contributors were Aylesford Newsprint
Ltd, British Glass, Corus Steel Packaging Recycling
(formerly British Steel), and RECOUP - an association of
Plastics Recyclers in the UK.
Distribution and the Groundwork Foundation
Around 10,000 copies of the CD were distributed free of charge
to primary schools, councils, environmental groups and supporting
organisations across the UK.
The Groundwork Foundation lead the distribution effort. David Bettis,
National Programmes Coordinator said:
"We have been thrilled with the initial response to the Ollie
Program. Teachers love the easy to use format and children love
the animation and activities. In fact kids from 3 to 93 enjoy it."
Education input and liaison
The Centre for Education and Industry at Warwick University provided
content expertise and advised teachers and municipal council groups
on how to implement the program.